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Wed 09, Sep 2009

Dr. Batra’s tops India’s leading service brands in a recent survey

Chennai: Synovate, a global market research company that provides research solutions and services to clients in more than 60 countries, recently carried out a pioneering survey to identify the role of brands in the two most important pursuits of a consumer’s life – health and happiness. In the survey, respondents were asked to vote for brands they perceived as representing only health, only happiness, and finally, both health and happiness.

The Brand Survey on Health and Happiness recently did by Synovate engaged respondents in the SEC A category from Delhi, Mumbai, and Bengaluru – three cities that best represent urban India’s lifestyle choices.

Together, in all three categories, as many as 88 brands feature in the first 10 ranks – 27 in the health only category, 15 in the happiness only category and 46 in the health and happiness category. The results of this survey offer fresh insights into the brand perceptions and brand choices of consumers based on the relevance of the brand in their lives.

Dr. Batra’s topped India’s leading service brands, leaving behind other service brands such as Kaya Skin, Shahnaz Husain, and Lakme Salon. The survey highlighted that the level of awareness and value proposition of the respondents was high as these service brands were placed alongside products.

Speaking on the occasion Dr. Mukesh Batra, Founder and CMD, Dr. Batras’ Positive Health Clinic Pvt. Ltd. stated, “Our consistency in being patient-focussed has paid off and our endeavours are now acknowledged. A healthy family is a happy family. The entire family undergoes stress if even one of them falls sick. This award is in recognition of mind and body healing, the very basis of Homeopathy.”