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Wed 06, May 2009

Dr. Batra's and Nu/Hart enter into a strategic alliance to provide a one stop solution in hair care

Takes up shared objective of owning, building and driving the hair restoration market in India

The internationally acclaimed chain of super-speciality healthcare clinics - Dr. Batra's and the world leader in the field of micro-technological hair transplantation - US based Nu/Hart, today announced the first-of-its-kind enterprise in global healthcare solutions; Dr. Batras' Nu/Hart Hair Transplant Clinics, a 51:49 sharing joint venture, in India.

This strategic announcement highlights the shared objective of owning, building and driving the hair restoration market in India, which is backed by a cumulative expertise of five decades, having served clients across 68 countries worldwide. The joint venture will focus on hair transplant and hair re-growth solutions for the discerning consumers of the country. The state-of-the-art flagship clinic will be operational from the 5th of May, 2009 at Nariman Point, Mumbai. The average investment for the venture is estimated at Rs. 20 crore over the next three years, to achieve a pan-India presence.

With an endeavor to provide the best technology and quality at Indian prices, a competitive pricing strategy will be adopted. The strategic intent is clearly to offer world-class service to our Indian clients at Indian pricing.

Speaking on the new alliance, Dr. Mukesh Batra, Founder and CMD, Dr. Batra's, said, Dr. Batras' Positive Health Clinic Pvt Ltd has always been at the forefront of adopting state-of-the-art technology and has constantly introduced new services to maximize patient benefits. In keeping with this tradition, we are pleased to join hands with Nu/Hart, U.S.A., to bring the latest in hair transplantation solutions to India. With this new union, Dr. Batra's aims at being a one-stop solutions provider, specializing in hair related matters. It is a matter of pride that we shall be foraying into the speciality markets beyond homeopathy for the first time.

Nu/Hart, USA has a domain exposure of over 20 years in the hair restoration business and its renowned surgeons have performed over 30,000 procedures on clients from over 40 countries. The core team at Nu/Hart comprises highly-specialized and technologically advanced expert surgeons who offer high quality services to ensure that their clients get satisfactory results.

Elaborating on the venture, Ms. Kathy Smith, President, Nu/Hart International commented, We are pleased to partner with Dr. Batra's, the leaders in Hair Therapy with over 50 clinics pan India and are confident that owing to this venture, start up as well as long terms benefits will ensue. We will be able to leverage on the brand equity and goodwill generated by Dr. Batra's. I believe that Nu/Hart has chosen the right group for our expansion into the Indian market because Dr. Batra's, the leader, has competitive infrastructure, thorough knowledge and in-depth expertise of the local market. Both organizations believe in providing a high level of client care and service with the help of experienced surgeons, dedicated staff and technologically advanced treatment options. I am confident that this joint venture will result in the development of multiple hair transplant centers throughout India.

Hair loss patterns differ between various races and ethnic groups and Nu/Hart surgeons have treated American, European, Indian, Middle Eastern as well as Asian and African clients. Prior to this venture, Nu/Hart has also treated numerous Indian clients in their US and Dubai offices, which has empowered them with concentrated experience in dealing with Indian hair loss clients.

According to Dr. Akshay Batra, Deputy Managing Director, Dr. Batra's and Vice-President of the Trichological Society of London, U.K., Hairfall can be an indicator of various diseases. 60% of Indian women lose hair due to low iron levels. Balding patterns have been changing significantly with more and more youngsters getting affected. In fact, there has been a 250% rise in the incidence of baldness in the age group of 16 to 25 years within the past 5 years. We have always strive to bring the best hair care solutions to our patients and hence, hair transplantation is a natural extension of our services.

Under this new alliance, Dr. Mukesh Batra will hold the position of Chairman and Dr. Akshay Batra will be the Director for the Indian operations.

Dr. Mark Boles, International Medical Director, Nu/Hart, addressed the media on this occasion and showcased a hair transplant surgery.

India represents a key market for hair restoration solutions as the Indian market for the beauty and allied service industry is USD 6.3 billion with an annual growth rate of 13%. It is estimated that 36% of the population invest in hair care, 30% invest in beauty products and 21% in skin products. With 84% of Indians feeling the need to look good, Dr. Batras' Nu/Hart Hair Transplant Clinics will be the right option for the Indian population.

Those interested in scheduling a free consultation for hair transplantation can call the Dr. Batras' Nu/Hart Hair Transplant Clinic in Mumbai at 91-2230271401-410 or email [email protected]