Mr Sanjeev Dhiman brings more than 20 years of business management, marketing and consulting experience to Dr Batra's™ In this role, Sanjeev leads fundamental marketing and business programmes for the group companies. A native of Delhi NCR, Mr Dhiman has pursued an Advanced Strategic Management from IIM Calcutta.
An early adopter of new economy and associated with digital media and e-commerce since 2000, Sanjeev brings rich and diversified experience in the areas of strategic planning, international business, marketing, branding accredited with the successful development and launch of multiple products and services in global markets.
Sanjeev has successfully sailed through the shift in media mix and has helped companies adapt to changing times. Some of the fundamental projects handled by him include: lateral and geographical expansion of International Retail Voice - Tata Communications, being a founding member of various digital and e-commerce businesses, such as the first home shopping channel in India-HomeShop18, Times Group - Indiatimes, Times Internet Ltd. - Indiatimes Shopping and Radio in India with Times FM/ Radio Mirchi - Times of India Group.
Having joined Dr Batra's™ in 2015, Sanjeev aims to build new acquisition channels for the organisation, backed by a strong medical content based marketing strategy.