Dr. Batra's Positive Health Products Limited
Since its inception in the year 2001, Dr. Batra's Positive Health Products Ltd. has grown from a small privately held company into a large & dynamic company, which currently holds a prominent position amongst Indian companies in the cosmetic market.
The manufacturing facilities of Dr. Batra's Positive Health Products Ltd. are situated at Mira Road, a northern suburb of the bustling city of Mumbai. The company is actively involved in research, development, manufacturing, marketing and distribution of cosmetic products.
The prime objective of Dr. Batra's Positive Health Products Ltd. is to ensure long-term growth solely through its own resources, develop its technological capabilities and become independent of external resources. To achieve this objective, the company strives to ensure a balanced and steady development of its human and technological resources.
The company also strives to consistently launch innovative products into the market - products that are conspicuous by their high standards. The core products currently include:
Dr. Batra's Shampoo
Dr. Batra's Conditioner
Dr. Batra's Hair Oil
Dr. Batra's Face wash
Dr. Batra's Hand Wash
Strategic Business Focus
Dr. Batra's Positive Health Products Ltd. is constantly seeking breakthroughs that will change the face of the cosmetic industry. We persistently strive for ways to provide health care with innovative solutions, setting goals to serve the customer needs, for the prevention and treatment of problems ensuring a high quality of life under the guidance of eminent doctors and researchers. Our key focus points can be summed up as:
- Product Development
- Leverage R&D expertise to develop proprietary products
Our vision at Dr. Batra's Positive Health Products Ltd. is to be leaders in the constantly changing environment, by providing high quality products for the benefit of our customers.
At Dr. Batra's Positive Health Products Ltd. our strategy is to depend on our own financial resources to develop independently. We endeavor to meet the following goals:
- Maintain our investment in R&D and capitalize on our own expertise, eventually becoming independent of external resources.
- Invest selectively and expand rationally by developing products with commercial potential thus constantly renewing our product portfolio.
- Utilize our market expertise and focus on further expanding and maximizing our marketing and sales efforts.
- Maintain the entrepreneurial and pioneering spirit which led to the creation and development of our company into a large and dynamic business.
- Expand the diversity of our organization by continuing to expand our presence internationally.
At Dr. Batra's Positive Health Products Ltd., our Product Development officer is constantly working on new and innovative products which are ultimately beneficial to our end-users.
The products are manufactured under strict supervision of an FDA-approved qualified technical team as per Standard Operating Procedures (SOPs). In addition, all the manufactured products are passed through stringent quality check as per international testing protocols to ensure high quality standard before packing. The shelf life of products is also monitored by stability studies.
We have skilled manpower to operate our manufacturing machinery as well as for our filling and packing machinery. A proper quality system is maintained at all the desired points.
Lastly, our store officer constantly monitors the FIFO system for all our raw material as well as finished products for effective and timely supply.
Dr. Batra's Positive Health Products Ltd. now primarily looks forward to conquer the world market in the near future, through streamlined marketing, wide distribution and strategic planning.